Super lightweight and streamlined with a feathered upper and stealth low profile, the interchangeable stripes let you fly your team colors one game, then sport your own the next. adidas is a name that stands for excellence in all sectors of sport around the globe. The vision of company founder Adolf Dassler has become a reality, and his corporate philosophy has been the guiding principle for successor generations. The idea was as simple as it was brilliant: to provide every athlete with the best possible equipment. It all began in 1920, when Adi Dassler made his first shoes using the few materials available after the First World War. Today, the adidas product range extends from shoes, apparel, and accessories for basketball, soccer, fitness and training to adventure, trail and golf.