Ideal for pairing with school uniforms and then some, this clean, crisp sneaker is sophisticated yet comfortable! Its smooth, leather upper has a versatile look that goes with almost any outfit. A padded collar, breathable sockliner, and cushioned insole make this sneaker extra cozy, while the flexible rubber outsole has that reliable Keds traction that you already know and love. In 1916, the Keds brand was introduced by the U.S. Rubber Company as the first national athletic and lifestyle footwear brand. At this time, the shoes were called sneakers, a term invented in late 1916 by Keds advertising agency because the rubber soles made the shoes quiet. Worn by Olympic soccer players, scores of National and International tennis champions, and many college athletes, Keds was coined the shoe of champions because of its reputation as America's premier athletic brand. Not only was Keds a leading athletic brand, it was also the brand of choice for leading style icons due to its classic, stylish, and authentic characteristics.