Read more Wear the polo on the outside. Share Lacoste values on the inside#crocodileinside Lacoste clothes set your spirit - and your movements - free: cool and creative, they assert effortless elegance. Fabrics are packable, essentials are chic and bright prints are ready to play. And tennis inspiration is redefined not just for this summer, but for those to come too. #Lacoste Lacoste was born with a simple action. In 1933, tennis champion Rene Lacoste cut the sleeves off his shirt to gain ease of movement on the court. The polo came into being, the crocodile too. Behind the simplicity of the gesture is innovation. Ever since, Lacoste reinvents itself with easy collection. Between technical performance, minimal style and french elegance: silhouettes in perfect balance.