Unabashedly. I saw it in the theater 3 times. I bought the VHS. I rented the DVD and watched it through with the director's commentary (I just kept cracking up -- Jon Turteltaub obviously got a kick out of Spencer Breslin, at the same time as being a little distracted and frustrated by the stream of interruptions: "Jon, Jon, Jon...." "Yes Spencer!" "I have to go to the bathroom!" As the mother of 4 I just kept laughing!) After renting the DVD several times, I finally got the DVD for my own.Why do I keep going back to it?Yes, Bruce Willis is charismatic, yes Spencer Breslin is fun to spend time with, and Emily Mortimer is delightful and her character here lets her quirky self shine, and of course Lily Tomlin brings her own special sauce to the mix. And what is it about Jean Smart that makes her so wonderful to be around? There are LOTS of great quotes, made special by the actor's delivery more than the words in and of themselves. ("Snore!" "We don't know... but I'll owe ya!" "A chickless, dogless guy.") Oh! And this was my first introduction to Melissa McCarthy, whose brief diner dame role sticks to your ribs in a wonderful way, "Comforts you deep down inside!" But I think it's really the meaning in the movie that keeps drawing me back.I have to confess, I DESPISE movies that make me cry, and each time I saw this in the theater (and at home as well) I laughed through the first half and cried in the second. Why would I see it again? Seeing Titanic once was one too many times for me.When Jean Smart's character says to Bruce's, "What would I say if little Deidre were here, bursting out of her St. Mary's Uniform? I'd say, 'Baby, it's all going to be OK,'" I lose it every time. Aren't we all holding on the best we can through every hard thing that comes our way? Wouldn't we like to have someone who really knows tell us, "It's all going to be OK"? It doesn't hit me so hard now, I made it through 12 years of single momdom (this movie came out when I was in year 1) and am now married to a wonderful man and most of my kids are in college. But oh how I needed to know back then, Baby, it's all going to be OK!Kind of a spoiler:I think the real message here is, Stuff happens in life, hard stuff, bad stuff, and it beats us up and we carry those hurts into adulthood, or the adulthood scars into our futures; but we can see the past through new eyes and find relief from the pain, when we see those who hurt us with compassion and find the way to forgive.This movie gives that message, but in a fun way with a group of people who feel safe to go there with.